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Sports marketing News, Research and Analysis - The Conversation
WebNov 3, 2024 · Contemporary issues in sports marketing: the contributions. This special issue comprises seven selected peer-reviewed articles. First, Jerome Boissel, Veronique des … WebOver the last 18+ months of uncertainty, the ongoing pandemic has affected every facet of the sports advertising arena. Areas of focus for marketers, including measurement, … main wall chinese montezuma ga
Explore the emerging issues of law and sport marketing in social media ...
WebSep 10, 2024 · A mass exodus of sports marketers has yet to occur, experts said, and regular NFL sponsors, including Pepsi, Lowe's and Anheuser Busch InBev, have already … WebApr 28, 2014 · The Kings are exploring the use of drone technology to survey available parking spaces and even provide unique in-arena camera angles, said team senior vice president of marketing and strategy Ben Gumpert. “Sports is a people business, so we’re looking for ways to use technology to further engage with people,” said John Abbamondi, … WebMay 31, 2024 · The 2024 InterSport Brand Engagement and Content Summit, hosted by Sports Business Journal, was a reassuring affirmation of the importance industry practitioners continue to place on this theme ... main wallet credit